---
title: "Antti Rauhala — Guests"
canonical: https://www.neuvottelija.com/podcast/guests/antti-rauhala/
lang: en
finnishUrl: https://www.neuvottelija.fi/fi/guests/antti-rauhala/
---

# Antti Rauhala

CEO, Auroora Yhtiöt Oyj, Auroora Yhtiöt Oyj

Antti Rauhala is a serial acquirer and investor with an industrial background. He started in 1988 at Raflatac in the Tesoma unit, developed its RFID business for ten years, and has worked at Bronto Skylift and UPM among others; Bronto was under American ownership at the time and only afterwards, he says, did he realise the owner was a compounder. He also carried out Finland's first First North public takeover, when Brady Corporation was found as a buyer for Nordic ID. For the last fifteen years or so he has grown SME growth companies as an entrepreneur and as an investor at Pikespo Invest. When he appeared on Negotiator in 2025 he was CEO and part-owner of the Tampere-based Auroora Yhtiöt Oyj, presenting the serial acquirer model in which companies are bought and developed but never exited, with the cash flows reinvested into further acquisitions.

Topics: [M&A & Exits](https://www.neuvottelija.com/podcast/topics/ma_exits/) · [Ownership, Capital & Tax](https://www.neuvottelija.com/podcast/topics/ownership_capital_tax/) · [Investing & Markets](https://www.neuvottelija.com/podcast/topics/investing_markets/)

## Latest English episode

[A serial acquirer from Tampere | Antti Rauhala | Negotiator 339](https://www.neuvottelija.com/podcast/episodes/ep339-manselainen-sarjaostaja-antti-rauhala/index.md)

Share episode: [X](https://twitter.com/intent/tweet?text=Antti%20Rauhala%20on%20the%20Negotiator%20podcast%3A%20A%20serial%20acquirer%20from%20Tampere%20%7C%20Antti%20Rauhala%20%7C%20Negotiator%20339.&url=https%3A%2F%2Fwww.neuvottelija.com%2Fpodcast%2Fepisodes%2Fep339-manselainen-sarjaostaja-antti-rauhala%2F) · [LinkedIn](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Fwww.neuvottelija.com%2Fpodcast%2Fepisodes%2Fep339-manselainen-sarjaostaja-antti-rauhala%2F) · [WhatsApp](https://wa.me/?text=Antti%20Rauhala%20on%20the%20Negotiator%20podcast%3A%20A%20serial%20acquirer%20from%20Tampere%20%7C%20Antti%20Rauhala%20%7C%20Negotiator%20339.%20https%3A%2F%2Fwww.neuvottelija.com%2Fpodcast%2Fepisodes%2Fep339-manselainen-sarjaostaja-antti-rauhala%2F)

Suggest a change: [email](mailto:sami.miettinen@neuvottelija.com?subject=Suggested%20change%3A%20antti-rauhala&body=Page%3A%20https%3A%2F%2Fwww.neuvottelija.com%2Fpodcast%2Fguests%2Fantti-rauhala%2F%0A%0ASuggested%20change%3A%0A) · WhatsApp


## English episodes and translations (1)

- [A serial acquirer from Tampere | Antti Rauhala | Negotiator 339](https://www.neuvottelija.com/podcast/episodes/ep339-manselainen-sarjaostaja-antti-rauhala/index.md) — 2025-06-17 · 48:02 · [JSON](https://www.neuvottelija.com/api/episodes/ep339-manselainen-sarjaostaja-antti-rauhala.json)

## Finnish episodes (4)

- [Manselainen sarjaostaja | Antti Rauhala | Neuvottelija 339](https://www.neuvottelija.fi/fi/episodes/648-manselainen-sarjaostaja-rauhala-neuvottelija-339)
- [Antti Rauhala Suomi-Ruotsi yritysostomaaottelu](https://www.neuvottelija.fi/fi/episodes/686-antti-rauhala-suomi-ruotsi-yritysostomaaottelu)
- [Antti Rauhala Sarjaomistamisella Suomi nousuun](https://www.neuvottelija.fi/fi/episodes/672-antti-rauhala-sarjaomistamisella-suomi-nousuun)
- [Etikettejä ja RFIDtä Tampereelta Antti Rauhala #neuvottelija Sisäpiri 119](https://www.neuvottelija.fi/fi/episodes/670-etiketteja-ja-rfidta-tampereelta-antti-rauhala-neuvottelija)

## Go deeper
- [How to sell a company in Finland](https://www.neuvottelija.com/guides/how-to-sell-a-company-in-finland/)
- [Nordic SaaS valuation and M&A](https://www.neuvottelija.com/guides/nordic-saas-valuation-and-ma/)
- [Negotiation strategy, leverage and power](https://www.neuvottelija.com/guides/negotiation-strategy-leverage-and-power/)

Finnish page: https://www.neuvottelija.fi/fi/guests/antti-rauhala/
All guests: https://www.neuvottelija.com/podcast/guests/index.md
Guests JSON: https://www.neuvottelija.com/api/guests-index.json
Episode archive: https://www.neuvottelija.com/podcast/episodes/index.md