{"title": "23 Minutes | Arto Koskelo | Negotiator 115", "titleOriginal": "23 Minuuttia | Arto Koskelo | Neuvottelija 115", "episodeNumber": "115", "guest": "Arto Koskelo", "publishedAt": "2022-01-02", "duration": "23:29", "durationIso": "PT23M29S", "youtube": "https://www.youtube.com/watch?v=ybt1ACgYV5M", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/144-23-minuuttia-arto-koskelo-neuvottelija-115", "originalLanguage": "fi", "format": "full", "topics": ["free_speech_society", "leadership_governance"], "description": "Arto Koskelo spent ten years in the wine trade and became Iltalehti's wine writer; later he left radio and decided never to make media again — and once the pandemic began he founded the 23 Minuuttia channel with Jussi Heikelä in May 2020. By the time of recording it had passed twenty thousand subscribers. The episode takes the format's logic apart: five episodes a week is, in Koskelo's words, a drug dealer's tactic that makes the programme part of a listener's morning routine, with Patreon specials filling the empty Saturday, and the name is a deliberately annoying odd number that roughly matches a commute. The host calls their work clearing the Overton window and admits his own approach is more cautious — he does not say difficult things himself but asks them of his guests.", "chapters": [{"t": "00:00", "title": "Guest Arto Koskelo and the 23-minute clock", "seconds": 0}, {"t": "01:33", "title": "Channel growth curves and the Malinen effect", "seconds": 93}, {"t": "02:46", "title": "Talking alone does not work, a two-person format does", "seconds": 166}, {"t": "04:46", "title": "Where the weekly topics come from", "seconds": 286}, {"t": "06:40", "title": "Concern about one-sidedness in the debate", "seconds": 400}, {"t": "08:06", "title": "Watches: Jaeger-LeCoultre and the aesthetics of mechanics", "seconds": 486}, {"t": "10:28", "title": "Rolex and Lange & Söhne", "seconds": 628}, {"t": "11:57", "title": "Where the name 23 Minutes came from", "seconds": 717}, {"t": "13:43", "title": "Who gets the power to define", "seconds": 823}, {"t": "14:59", "title": "YouTube's algorithm and commenters with no history", "seconds": 899}, {"t": "16:29", "title": "What happens to links in the comment field", "seconds": 989}, {"t": "17:47", "title": "Commercialising the channel", "seconds": 1067}, {"t": "19:00", "title": "Long-running partnerships instead of individual posts", "seconds": 1140}, {"t": "20:54", "title": "Ten years in the wine trade, and leaving it", "seconds": 1254}, {"t": "22:06", "title": "Wine still privately, and a possible themed episode", "seconds": 1326}, {"t": "23:06", "title": "The hill of Hermitage and Jack Daniel's with coke", "seconds": 1386}], "sourceTranscriptType": "macwhisper_srt", "subtitleMethod": "none", "provenance": "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and a MacWhisper transcription of the Finnish audio, upgraded on 18 October 2026. The chapter marks are the publisher's own, translated one for one, and every mark was verified against the start of a transcript cue. No transcript is published here: the channel has no English caption track for this episode. The guest runs a Finnish channel that competes with and overlaps this one; the subscriber figures and plans are his own and are those of January 2022, and the editorial purpose he states is his.", "coreTheses": ["Five episodes a week is a distribution decision, not an editorial one: daily publication buys a slot in the listener's routine that weekly publication cannot.", "Twenty-three minutes was chosen as an annoying odd number that roughly fits a commute, which makes the runtime a product specification rather than an editorial judgement.", "The power to define is the real stake in labelling: Koskelo refuses to hand it to those who would brand everyone right of the Social Democrats, and invites critics to point to an actual episode instead.", "The host's contrast is the honest part of the episode: asking a guest the difficult question and saying it yourself carry different risks and produce different programmes."], "slug": "ep115-23-minuuttia-arto-koskelo", "guestsCanonical": ["Arto Koskelo"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/arto-koskelo/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep115-23-minuuttia-arto-koskelo/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep115-23-minuuttia-arto-koskelo/index.md", "captions": null, "transcript": null, "videoId": "ybt1ACgYV5M", "dbId": null, "qaCoveragePct": 0.0, "qaSemanticVerdict": "transcript_timecoded", "aiArticleEn": "https://www.neuvottelija.com/ai/ep115-23-minuuttia-arto-koskelo/", "aiArticleFi": "https://www.neuvottelija.fi/tools/ep115-23-minuuttia-arto-koskelo/"}