{"title": "Sanna Marin's Apology | Katleena Kortesuo and Ivan Puopolo | Negotiator 112", "titleOriginal": "Sanna Marinin anteeksipyyntö | Katleena Kortesuo Ivan Puopolo | Neuvottelija 112", "episodeNumber": "112", "guest": "Katleena Kortesuo, Ivan Puopolo", "publishedAt": "2021-12-15", "duration": "25:11", "durationIso": "PT25M11S", "youtube": "https://www.youtube.com/watch?v=pe-SUxELrbc", "fiCanonical": "https://www.neuvottelija.fi/fi/episodes/137-sanna-marinin-anteeksipyynto-katleena-kortesuo-ivan-puopolo", "originalLanguage": "fi", "format": "full", "topics": ["leadership_governance", "free_speech_society"], "description": "The communications trainer Katleena Kortesuo and Ivan Puopolo, recording after a session of the Weekly Wisecrack Club, work out when an apology is called for and when it is a mistake. Kortesuo's rule runs through the whole episode: you apologise when you have offended your own audience, not when the offended party was never your customer. Africa Star is the example of a row in which silence paid off and Telia's response to social media pressure the example of the right statement. Applied to Sanna Marin the distinction produces two conclusions: in Kortesuo's view the \"boomer\" comment should have drawn an apology, because the Social Democrats have many baby-boom voters, while Puopolo thinks apologising for a deliberately provocative Instagram post would be inconsistent — adding that, unlike him, a prime minister lives off popularity. The episode also covers why a prime minister is under a magnifying glass of a different order, the Jäätteenmäki case as a question of procedural form, Kulmuni's resignation, and Kortesuo's point that a demanded apology is an exercise of power, before ending on newsrooms that retreat from valid publishing decisions under pressure.", "chapters": [{"t": "00:00", "title": "When an apology is called for", "seconds": 0}, {"t": "01:27", "title": "The corporate-side recommendation: do not apologise", "seconds": 87}, {"t": "02:57", "title": "Africa Star and what withdrawing would have cost", "seconds": 177}, {"t": "04:32", "title": "The rule: apologise to your own audience", "seconds": 272}, {"t": "05:51", "title": "Why a politician's situation is different", "seconds": 351}, {"t": "07:30", "title": "Why Marin's position differs from Puopolo's", "seconds": 450}, {"t": "08:56", "title": "A prime minister is under a magnifying glass of its own class", "seconds": 536}, {"t": "10:44", "title": "Jäätteenmäki and an error of procedural form", "seconds": 644}, {"t": "12:09", "title": "Kulmuni, advisers and carrying responsibility", "seconds": 729}, {"t": "13:34", "title": "Is this about gender or about personality", "seconds": 814}, {"t": "15:20", "title": "A phone call home: what is genuinely unforgivable", "seconds": 920}, {"t": "16:56", "title": "Shaking the institution of the prime minister", "seconds": 1016}, {"t": "18:23", "title": "Summary: when to consider it and when not", "seconds": 1103}, {"t": "20:07", "title": "The most equal act, or an exercise of power", "seconds": 1207}, {"t": "21:43", "title": "Journalism and submitting to pressure", "seconds": 1303}, {"t": "23:28", "title": "Leadership disappears if the line changes with every row", "seconds": 1408}, {"t": "24:06", "title": "You do not retreat from a publishing decision afterwards", "seconds": 1446}], "sourceTranscriptType": "macwhisper_srt", "subtitleMethod": "none", "provenance": "Owner page assembled from YouTube metadata, the neuvottelija.fi episode record and a MacWhisper transcription of the Finnish audio, upgraded on 18 October 2026. The chapter marks are the publisher's own, translated one for one; all 17 were verified against the start of a transcript cue. No transcript is published here: the channel has no English caption track for this episode. The transcript has no speaker labels; attributions to Kortesuo and Puopolo are made only where the conversation settles them. The episode analyses the conduct of a serving prime minister and of named former ministers; both guests are commentators on the same side of Finnish politics and none of the people discussed is present. Published 15 December 2021.", "coreTheses": ["The test is whose audience was offended: an apology to people who were never your audience buys nothing and concedes the premise.", "Applied to the prime minister the rule gives two answers — an apology was owed to the baby-boom voters a careless remark offended, not for a post that was provocative by design.", "The Jäätteenmäki case turned on procedural form rather than substance: information she could have had for the asking brought her down because of the route it took.", "An apology works like a gift — it must come unasked — and a demanded apology that is then refused is an exercise of power, which is why newsrooms that retreat under pressure lose credibility."], "slug": "ep112-sanna-marinin-anteeksipyynto-kortesuo-puopolo", "guestsCanonical": ["Katleena Kortesuo", "Ivan Puopolo"], "guestPages": ["https://www.neuvottelija.com/podcast/guests/katleena-kortesuo/", "https://www.neuvottelija.com/podcast/guests/ivan-puopolo/"], "page": "https://www.neuvottelija.com/podcast/episodes/ep112-sanna-marinin-anteeksipyynto-kortesuo-puopolo/", "markdown": "https://www.neuvottelija.com/podcast/episodes/ep112-sanna-marinin-anteeksipyynto-kortesuo-puopolo/index.md", "captions": null, "transcript": null, "videoId": "pe-SUxELrbc", "dbId": null, "qaCoveragePct": 0.0, "qaSemanticVerdict": "transcript_timecoded", "aiArticleEn": "https://www.neuvottelija.com/ai/ep112-sanna-marinin-anteeksipyynto-kortesuo-puopolo/", "aiArticleFi": "https://www.neuvottelija.fi/yhteiskunta/ep112-sanna-marinin-anteeksipyynto-kortesuo-puopolo/"}